How to Build a High-Converting B2B Sales Funnel from Scratch on LinkedIn in 2026

Maybe it would provide insights into what your customers want and help highlight the actions you need to take at each point in their journey. Of course, you’ll want to know how your fresh content is performing, which is why you should look at your social media data to guide your analysis. Similarly, the agency quickly provided insights about Twitch’s exit from South Korea after the announcement. The brand regularly shares actionable bite-sized tips in a visual format to engage its social media followers. These reports provide actionable data that guide business decisions and back up claims. Our case studies showcase the difference that Sprout can make to business’ social strategies and bottom lines.

• For example, suppose you’re an online business coach, and a client who attended your free webinar hasn’t moved forward with your services.
• Now that you're aware of all the stages of a B2B marketing funnel, you'll want to learn how to create your own.
• The right follow-ups keep your business prospects engaged and ready to take the next step.
• Save gated assets for mid-funnel nurturing or when you’re ready to qualify intent.
• While the linear funnel is a helpful visualization, the modern customer journey is rarely a straight line.

That’s why a re-engagement campaign is important for lead nurturing – don’t go dark on these potential customers! Lastly, you’ll need a marketing campaign to support the renewal portion of the sales cycle. Here’s a good example from Zoom where they use email marketing to offer users 30% off the first year by signing up for their Pro Annual plan.

Ensure pricing details are easy to find on the website and in marketing materials. Transparent pricing also supports sales teams by minimizing price-related questions. Hidden or complicated pricing creates frustration and delays purchasing decisions.

Recognize cross- and up-selling opportunities

If the first follow-up doesn't get any response, SalesRobot will automate a second follow-up for a better resolution to get back a response. Now, once the connection request is accepted, SalesGPT will start automating with the first follow-up after a connection request is accepted It will then analyze these profiles to find common challenges/pain points and suggest a customized series of messages. Finding your ideal customer profile (ICP), crafting the perfect message, and following up is a full-time job! You're not just a brand, you're a real person they can DM, follow, and trust. VPs, founders, sales managers, marketers, they live on LinkedIn.

Target MOFU keywords

That’s why food companies offer free samples—one taste, and you’ll know if you’ll buy it. As you can see, people in the Awareness stage don’t know we exist. The Awareness stage is when people first learn about your brand. Map out the customer journey to understand what actions you want them to take when they first interact with your brand. When B2B buyers are familiar with your brand and understand your offerings, the sales cycle is shorter, conversions are quicker, and customer loyalty is enhanced.

Bottom-of-the-funnel B2B marketing level (BOFU)

According to Hubspot’s survey, 69% of marketers think that the bread and butter factor of their job should be converting leads to customers. Also, following-up will be a supreme skill at this level in case your customer leaves you even after they have initially reached you. These service-related factors have a considerable effect on the final decision when some rivals offer the same features as yours. Look carefully at very specific questions or confusion of prospects about sales policy, pricing, warranty, bonus, discount, etc. They are now attracted by your brand, understand your solutions, convinced by your evidence & proof, and just 1-step-away from the deal.

However, even highly satisfied customers may not remember to leave reviews, so you’ll want to ask for one when the opportunity arises. The best way to get high ratings is to create a great product and deliver an amazing experience for your customers. So you’ll want to get more reviews on popular review platforms in your niche.

Case studies are an authentic way to demonstrate your company's efficiencies and distinctiveness within your marketing funnel b2b industry. Case studies showcase how a specific customer has benefitted from your product or service. White papers provide buyers with the in-depth information they need.